Mobvoi removes Snapdragon Wear 4100+ references from TicWatch E3 and TicWatch Pro 3 marketing

Mobvoi has changed its TicWatch E3 and TicWatch Pro 3 marketing again. As we reported last week, Mobvoi had started claiming that both smartwatches feature the 'Snapdragon Wear 4100+ Dual System Platform', without offering any clarification behind the change. Previously, the company had listed both smartwatches with the 'Snapdragon Wear 4100 Platform' instead.

Now, Mobvoi claims that the pair utilise the 'Snapdragon Wear 4100 Platform and Mobvoi dual processor system'. Evidently, 'Wear 4100+' meant the Wear 4100 SoC '+' Mobvoi's proprietary hardware, not the Wear 4100+ SoC. In short, Mobvoi has never shipped the TicWatch E3 or TicWatch Pro 3 with the Snapdragon Wear 4100+.

For the record, Mobvoi has not responded to us, nor 9to5Google. Similarly, it has not acknowledged any of its marketing antics on its social media channels. Customer service representatives have provided mixed messages to consumers, too.

Ultimately, we still do not know why Mobvoi decided to start claiming that the TicWatch E3 and TicWatch Pro 3 have a 'Dual System Platform' or a 'dual processor system' now. Mobvoi is expected to launch the TicWatch Pro 3 Ultra with the Snapdragon Wear 4100+, although it remains to be seen what improvements Qualcomm's ultra-low power co-processor (Qualcomm QCC1110) brings, if any.

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Mobvoi (1) (2) via 9to5Google

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