Fashion labels that run in the family: Introducing the mothers and daughters forging their own style dynasties
By Alexandria Dale For The Daily Mail
1. BAGS WITH HIDDEN EXTRAS
Bags of ideas: Susan and Holly
Stone & Mason
WHO THEY ARE: Having spent years carrying a small bag of daily necessities within a larger handbag so she could easily swap her essentials from bag to bag, former wedding dress designer Susan Stille, 58, came up with the idea of designing bags with a ready-made on-the-go kit inside.
After launching the brand in 2018, she recruited her daughter Holly, 30, who had been working at a fashion start-up, to help with the marketing and social media.
WHAT THEY DO: Bags in punchy colours and structured shapes —the Hampton Tote, £225, and the Candy Chain Bracelet, £45, are a good place to start.
The on-the-go kits include a sewing set, pen, lip balm, nail file, cotton buds and antibacterial spray and start from £70.
2. BOHO COOL JEWELS
Founders: Brinker and Eliza
Brinker + Eliza
WHO THEY ARE: Trained silversmith Brinker Higgins launched a jewellery brand with her daughter Eliza, 34, a fashion merchandiser, in 2017. They are now both working on the range full-time. When Eliza was a child they used to make charm-covered barrettes, embellish their ski helmets and sew patches on denim jackets. They firmly believe that when it comes to jewellery, more is more.
WHAT THEY DO: Boho-cool jewellery with bright stones, freshwater pearls and chunky twisted chains, starting from around £90. It is all made in their hometown Connecticut studio and stocked on fashion websites Browns, Farfetch and Moda Operandi. We love the gold-plated mother-of-pearl heart drop earrings (£121, modaoperandi.com).
3. BRIGHT AND BEAUTIFUL
Team: Cynthia and Najla
WHO THEY ARE: Najla Burt dreamed up her brand while at design school in New York. Then she asked her mother, Cynthia, to come on board. Although Cynthia has no formal background in fashion, she made clothes for Najla and her two sisters growing up.
WHAT THEY DO: Attainable luxury from their ready-to-wear line, as well as some standout couture pieces — think giant satin bows atop layers of tulle, bomber jackets adorned with roses, bright colours and fun prints on tailored shapes.
Try a standout sequin pencil skirt (£204) teamed with a simple white blouse. The only place you can shop is via their website but they do ship to the UK.
4. PRETTY FLORAL PRINTS
Duo: Charlotte and Bernadette
WHO THEY ARE: Designer Charlotte de Geyter, 29, studied fine art, then interned at London Fashion Week regular Simone Rocha’s design studio.
But when it was time to branch out on her own, Charlotte called up her mother, Bernadette, a former buyer at Ralph Lauren, and suggested that they start a fashion business.
In 2018, they launched with a few designs and 25 hand-drawn prints. Now, they do a mix of dresses, separates and even a homeware line sold at Net-A-Porter, Harrods and Harvey Nichols.
WHAT THEY DO: A Japanese floral design is their signature print and appears on everything from elegant occasionwear to ladylike knits and satin pyjamas. Their chic satin slip dresses start at £361, so opt for something you would like to hand down to your daughter one day.Share
5. CHEAP AND CHARMING HOOPS
Hits: Camilla, Emily and Victoria
WHO THEY ARE: Victoria Darby, 62, used to own baby shoe brand Daisy Roots, loved by Victoria Beckham and other celebrity mums. Now, she has gone into business with her daughters, Camilla, 35, and Emily, 37.
All three love jewellery and Camilla and Emily left their jobs, in digital marketing and finance respectively, in March 2020 to work on Nue Hoops full-time.
WHAT THEY DO: A pared-back range of affordable hoop earrings that you can mix and match with 100 different charms: pearl drops, crystal stars, gold moons, and more. They are about to launch charm necklaces, too.
A celebrity favourite — actresses Sienna Miller, Florence Pugh and Jaime Winstone are all fans. Purchase individual charms from £10 or hoop and charm sets, such as these midi gold hoops with erinite stone charms for £90.
6. SILK SOLUTIONS
Sleek: Tilly, Connie and Minnie
WHO THEY ARE: London-based sisters Constance and Matilda Murphy and their mother Minnie Hartley got talking round the kitchen table about how hard it was to find modern, elegant occasionwear.
Soon, they were draping lengths of silk over each other and coming up with four tops that became the brand’s first samples in 2017. Minnie’s background as an artist and Constance’s experience in fashion PR probably didn’t hurt. Their latest venture is a bridal range.
WHAT THEY DO: Their elegantly draped silk tops, from £135, in smart neutral tones are Harmur’s bestsellers. But they have also branched into halterneck dresses and sleek, long-sleeved midis, as well as some well-draped jumpsuits. Though you could be paying up to £325, all the pieces are made from 100 per cent silk.
7. JACKETS WITH ATTITUDE
Homemade brand: Sally and Lettie
The Design Studio (TDS)
WHO THEY ARE: Fashion lecturer Sally Pattinson had always made her daughter Lettie’s clothes. Once Lettie started at university, her friends started asking Sally to make pieces for them too. In 2014, the pair started selling chunky cardigans on Instagram. They caught the attention of model Suki Waterhouse, who championed the brand.
WHAT THEY DO: One-of-a-kind jackets in clashing prints made from locally sourced, remnant fabrics. Think faux-fur panels and patchwork sleeves. The crochet cardigans are a big hit too. Everything is handmade. They have sold 12,000 faux-fur bomber jackets for £200 each.
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